The challenge
The problem behind the brief
Atlas had outgrown a tightly coupled storefront that made releases risky, international expansion slow, and merchandising dependent on engineering.
Headless commerce platform · 2026
Atlas Commerce
A high-converting storefront and operations platform built for an outdoor brand scaling across three markets.
Product engineeringArchitecturePerformance
Case study · 2026
+38%
Conversion
1.1s
LCP
3×
Faster releases
The outcome
A system designed to compound
I designed a composable architecture, introduced a type-safe content layer, and rebuilt checkout around measurable customer friction. The team now ships campaign pages in hours, not weeks.
What made it work
Calm delivery. Visible decisions. No black boxes.
Weekly working releases
Explicit technical tradeoffs
Performance and security budgets
Documentation the team uses
Next case study
Northstar Intelligence